MICHAEL GASS CONSULTING  

 My Services

• Orchestrate a solid new business marketing strategy that works for your agency
  
• Establish a clear, concise and differentiated message for your  agency's “brand”
  
• Lead generation building a healthy new business pipeline, proactive prospecting
• "Warm calls" on behalf of your agency and set meetings with qualified prospects
• Database consultancy and prospect database solutions
  
• Agency promotional tools and collateral
  
• Marketing 2.0 strategies and tactics including SEO, email, social networks, Enewsletters, EzineArticles.
• Manage agency mailings
• RFP response
• Pitch review
  
• New Business Training

Cost

I work with small to mid-size agencies and develop customized, affordable agreements to help meet their new business needs.

I am a sole practitioner, so if you hire me, you get me. To discuss working together and the development of a detailed proposal specific to your agency's needs please contact me at

(877) 695-7466 

FUEL LINES Agency New Business Blog

Agency Benefits

• A business model that increases the agency’s value and relevance to clients
• Positioning that makes the agency intensely appealing to a select group of prospects
• Clearer direction for how the agency should spend its time, money and resources
• A well-defined set of criteria for identifying the clients who want the agency for what it does best
• A broader geographical market area
• A stronger win ratio when pitching new business, because the agency is playing to its strengths

Case Studies

$50 M Full Service Advertising Agency

$65 M Full Service Advertising Agency

Consulting Philosophy

It is my experience that firms usually know what to do, why they should do it and, often, how to do it. The biggest challenge is in delivering results. I try to help agencies decide  what they are truly willing to do to achieve their new business goals.