MICHAEL GASS CONSULTING  

Advertising Agency New Business Consultant and Lead Generation

As a sole practioner, I function as a new business consultant for small to mid-size advertising, graphic design, marketing and public relations firms helping them to: 

• Prospect more effectively with proactive new business plans they can consistently execute

• Position their agency with a higher profile reputation

• Develop methodologies for well orchestrated best new business practices

• Attract and win the clients they really want

• Build a meaningful prospect list and referral network
  

• Implement interactive marketing strategies and tactics
  

• Expand their market area

• Improve their win rates and success over larger agencies

... more about me

FUEL LINES - Agency New Business Blog

 Business Runs Better

On a Full Tank

Generating new business is critical but without a dedicated new business professional, internal new business efforts are often disorganized, inconsistent and unsuccessful.

“I would recommend Michael's services for anyone who is looking for ways to position and separate your agency from your competition. Michael's ideas and strategies have been completely outside the box as well as right on target.

Michael's message by and large is that agencies should practice what they preach. As a general rule ad, agencies try to be all things to all clients for fear of losing potential business. We were no different. But, Michael's tactics and strategies forced us to focus on what we know best and the result has been more opportunities than we could have imagined.” 

Stephanie Holland, CEO  Holland & Holland Advertising